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Piwik is an open source web analytics software, with an aim to be an alternative to Google Analytics. It reports on your website visitors, tracks popular pages, referring search engine keywords, languages and is open for developers to build their own plugins specifically for their web analytics needs. Similar to Google Analytics, Piwik uses a simple javascript embed to collect data and can be hosted independently on a separate server. Since Piwik is open source, SEOâ??s can adjust it to fit their company needs. For example, publishing sites may feel that referrals from Digg, Google News and Reddit are more important than the basic search engines and set up their reporting to flag these referral trends first. Bloggers and affiliates may want to view the amount or quality of outgoing links and reference them with referrals and specific keywords, the possibilities are limitless.

Anyway, Piwik offers some features, as seen below:

• The features are built inside plugins: you can add new features and remove the ones you donâ??t need. If you are a developer, you can easily build your own plugins!
• You own your data. Piwik being installed on your server, the data is stored in your own database and you can get all the statistics using open APIs (publishing the data in many formats: xml, json, php, csv)
• (NOW AVAILABLE!!!) the user interface is fully customizable, you can drag and drop the widgets you want to display, create the reports you want.
• You can very easily embed your graphs in your blog or website or dashboard.

To install Piwik, download the latest release, upload it on your webserver (you need at least PHP 5.1 and a Mysql database), and open your browser: the installation process is automatic and takes less than 5 minutes. By the way, before you install it, you can try the online demo of this software @ http://piwik...org/demo/ .

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